Curse of overtweet: stars ‘lose mystique’ by sharing too much – News, Gadgets & Tech – The Independent

Audience research has found that incontinent tweeters who use social-media sites to enter into daily communication with their fans are shortening their shelf life.

The survey of 1,500 magazine readers by Bauer Media, which owns Q and Kerrang! magazines, said: “In this social-media age, it’s all too easy to follow your musical icons on a minute-by-minute basis.” This new accessibility is producing exhaustion with tweet-happy stars. “There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly,” Bauer said.

Would have like to see the actual data – what questions did they ask? Is this perception of what would happen or evidence that it really does happen?


Nancy Baym (relate2audience) on Twitter

Nancy Baym

Feed for articles about relationships between artists and audiences posted to Beautiful and Strange. Real tweeter = nancybaym.

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Snoop Dogg on connecting with fans on Twitter

Whether you have a successful album or a label that supports you or backs you, there is a relationship with the people who make you who you are. That’s way more important nowadays to me because that’s what the industry is broken down into — trust. If I trust you and have a relationship with you, and you are telling me you are putting a record out and it’s going to be good, I’m going to buy it because I trust you.