Curse of overtweet: stars ‘lose mystique’ by sharing too much – News, Gadgets & Tech – The Independent

Audience research has found that incontinent tweeters who use social-media sites to enter into daily communication with their fans are shortening their shelf life.

The survey of 1,500 magazine readers by Bauer Media, which owns Q and Kerrang! magazines, said: “In this social-media age, it’s all too easy to follow your musical icons on a minute-by-minute basis.” This new accessibility is producing exhaustion with tweet-happy stars. “There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly,” Bauer said.

Would have like to see the actual data – what questions did they ask? Is this perception of what would happen or evidence that it really does happen?

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Nancy Baym (relate2audience) on Twitter

Nancy Baym

@relate2audience
Feed for articles about relationships between artists and audiences posted to Beautiful and Strange. Real tweeter = nancybaym.

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Snoop Dogg on connecting with fans on Twitter

Whether you have a successful album or a label that supports you or backs you, there is a relationship with the people who make you who you are. That’s way more important nowadays to me because that’s what the industry is broken down into — trust. If I trust you and have a relationship with you, and you are telling me you are putting a record out and it’s going to be good, I’m going to buy it because I trust you.

http://www.mediabistro.com/alltwitter/twitter-music-industry_b7279