But the longer the industry continues to cling to old-fashioned values, the more people gravitate to illegal sources that are reliable, uncomplicated and modern. It’s an extraordinary situation: in a roundabout fashion, the wider industry is inadvertently preventing fans from legally accessing music in the manner they’d like to, and which technology has facilitated, while blaming them for stealing because they’re not so wild about the systems that have so far been approved.
Whether the industry likes it or not, music is now like water: it streams into homes, it pours forth in cafes, it trickles past in the street as it leaks from shops and restaurants. Unlike water, music isn’t a basic human right, but the public is now accustomed to its almost universal presence and accessibility. Yet the public is asked to pay for every track consumed, while the use of water tends to be charged at a fixed rate rather than drop by drop: exactly how much is consumed is less important than the fact that customers contribute to its provision. Telling people that profit margins are at stake doesn’t speak to the average music fan, but explaining how the quality of the music they enjoy is going to deteriorate, just as water would become muddy and undrinkable if no one invested in it, might encourage them to participate in the funding of its future. So since downloading music is now as easy as turning on a tap, charging for it in a similar fashion seems like a realistic, wide-reaching solution.
Interesting essay about all the extra labor musicians are expected to do and much much more.