Dot Blockchain Music Project To Launch Within Next Week – “Growing Up In Public With Your Pants Down.”

Less than 7 weeks ago, a small and underfunded but dedicated team started work an app that will apply blockchain technology to the music industry, and establish a globally distributed database of music rights via an open source architecture. Today, founder Benji Roger announced that a first public alpha iteration will be available prior to August 22.

Benji Rogers, PledgeMusic & Dot Blockchain Music founder, writes: “ The best analogy I can think of to describe what the Dot Blockchain Music Projects Protocol will do is to compare it to email … What will be released late this month will be our first stab at a set of the rails upon which much of the digital music trains will be able to run. A way of working with the raw data of music that will allow for not only the birth of a globally distributed database of ownership rights, but also the trains and engines that will allow fast and fair commerce to scale for all who participate in the system.”

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“Much like I imagine the BitCoin Blockchain and other systems that are open sourced and collaborative have done before us, the Dot Blockchain Music Project has been “Growing Up In Public.” Personally this is the first time that I have ever been involved in building a product out in such an open and public way, and it is equally both terrifying and amazing. From the embryo of an idea to what I would call its current awkward toddler phase as it gets ready to walk, I could not be more grateful to my teammates, the engineers and designers, and all of my fellow music industry friends from whom I learn more and more each and every day for all that they have brought to the project.”

Source: Hypebot, 8/15/16

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How Much Does Social Media Actually Impact A Band’s Draw?

When promoting a show via social media, it can be difficult to tell how much rampant posting across the various platforms actually translates into attendance at shows. Ultimately, it does make a difference, but using said platforms correctly affects dramatically affects the size of that difference…

According to the Pew Research Center, though, your posts on Facebook, Instagram, and other platforms do help. A 2013 study showed a 33 percent spike in event attendance among adults who follow a music, dance, or theatrical group on social media.

… While we do believe that promoting your shows and music on social media is beneficial to gig turnout, it’s a little more complicated than that.

For instance, musician  Augie Pink, of the garage-pop band Plastic Pinks, doesn’t find Facebook event numbers to be totally reliable. “A lot of the times people just say ‘going’ to be able to get more info on the shows and end up not going,” he says. “But the same way happens vice-versa: people don’t join the event, yet know exactly when the show is and make sure to go.” June Summer, vocalist the Plastic Pinks, adds: “It’s good to use all tools and it does provide some type of insight to what you will be working with. I would say it’s a better way of knowing how good you are promoting more than how well you are doing at the show.”

Our advice: If you’re doubting the influence of social media on your draw, it may be time to reevaluate how you’re using it.

Source: Hypebot, 8/11/2016

Gig promotion resources:
How to Promote Your Music: A Beginner’s Guide to Best Practices
The 10-Step Guide to Perfect Show Promotion