On The Road With The Teen Social-Media Sensations Of DigiTour

“This cross-country cash cow starring seven of America’s biggest Vine and YouTube stars may have all the trappings of a traditional rock tour — long bus rides, concert hall stages in front of screaming fans, staying up late — but it’s the clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.”

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“Perhaps for this reason, the DigiTour show itself seems mostly designed to enable the boys to mug for the crowd as much as possible and the crowd, in turn, to scream as much as possible. All told, it feels less like the kind of event you’d expect to nearly sell out a massive ballroom than it does a summer camp talent show, running through a sort of cartoon version of a typical day at a typical high school in a typical town: First, there’s homeroom (introductions), lunchtime (food fight), cheerleading practice (a goofy, strutty dance sequence set to Gwen Stefani’s “Hollaback Girl”). And then, of course, the denouement: prom, during which six girls and one boy are plucked from the audience and matched with a cast member for an onstage slow dance set to Wiz Khalifa’s summer funeral banger “See You Again.” Between these bits, the more musically oriented cast members sing, covering songs by nostalgia or Top 40 pop acts such as Journey and Drake. Four of the kids do a Fallon-style lip-synch battle, and Hayes and another cast member, Tez Mengestu, rap along sputteringly to Rae Sremmurd’s “No Flex Zone.” But by and large, the cast do not really perform so much as appear. Roughly once every show, a booming voice prods, “Now, let’s — take — some — SELFIEEEES,” in the way another announcer might implore a crowd to make some noise. The fans oblige.”

Via BuzzFeed

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