MTV Study Unlocks 7 Secrets Of The Musician & Fan Relationship – hypebot

A new MTV study shows that music fans are expecting a closer and near constant relationship with artists in exchange for their attention. “Music To The M Power” shows how social media has dismantled barriers between artist and fans creating a “zero-distancing” effect.  But that doesn’t necessarily mean they’ll pay for the music that they say they love. According to the study, buying music is little more than “symbolic patronage” for Millennial fans.

via MTV Study Unlocks 7 Secrets Of The Musician & Fan Relationship – hypebot.

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