Building a bigger Burger Records at the Burgerama festival – Los Angeles Times

For an indie label that made its reputation selling $6 limited-run cassette tapes of bands such as Diarrhea Planet and the Vomettes, selling out two consecutive nights and well more than 1,000 tickets at the Orange County rock club the Observatory might be considered a capstone to a successful year. For Bohrman and Lee Rickard though, the festival is just one part of an expanding teen-punk empire rebutting today’s conventional wisdom of a digital, decentralized music-biz.

After founding the label in 2007, Bohrman and Rickard rode to prominence on the contrarian idea of labels releasing music on cassette tapes (though they press vinyl and CDs as well).

Focusing on trashy punk with a bubble gum streak, Burger\’s business model was to sign tons of bands, keep costs to almost nothing and build an audience that wants to live in your universe. They took ’90s DIY culture and gave it a ’60s teen-pop makeover.

“We love the Beatles, we love the Monkees,” Rickard said. “We love anybody who makes their own world in pop culture.”

via Building a bigger Burger Records at the Burgerama festival – Los Angeles Times.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s