Trent Reznor’s Upward Spiral | SPIN | Profiles | Cover Story

“I was excited about Twitter when we went out on our own because it felt like the most direct way to penetrate people’s attention,” says Reznor, an early and eager adopter of the platform, who in his mid-aughts guise was quick to volley with fans and fire shots at fellow musicians. “I also got a charge out of people realizing that I wasn’t a recluse sleeping in a coffin. But in hindsight, my experimenting with Twitter was a mistake. Oversharing feels vulgar to me now. I know we’ve been fooled into thinking it’s okay to show dick pics and that the Kardashians’ behavior is normal, but it\’s not. I’ve tuned out in the last couple years. Everybody’s got a fucking opinion. It takes courage to put something out creatively into the world, and then to see it get trampled on by cunts? It’s destructive.”

There’s another factor to Reznor’s more cautious approach to social media: “I’ve had the experience over the last few years of liking bands, and then checking what they\’re up to on Tumblr or something, and immediately realizing, ‘This is you? ‘ Fuck.’ I don’t want my personality to get in the way of what I’m trying to do musically.”

via Trent Reznor’s Upward Spiral | SPIN | Profiles | Cover Story.

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