Two points we think you should focus on when reading Ofcom’s research. First: the separate High Volume Infringers report that analyses the top 10% of pirates in various content categories. For music, the top 10% of infringers consumed 485 tracks illegally between March and May, on average, accounting for 74% of all music infringements.
But this top 10% also claimed to have paid for 120 tracks on average in that period, with 29% of them using Spotify and 33% using iTunes. Also, 65% of this top 10% said they’d be interested in a £3 all-you-can-eat music subscription, which is food for thought (and argument).