How Word-of-Mouth Marketing Drives Music Album Sales – Crimson Hexagon

Thus, loyalty is one of the biggest factors that drive purchase intent versus piracy of music for consumers. Another factor, of course, is the quality of content […] J. Cole’s lyrics resonate with the consumer on a personal level and that drives the conversation on social media, which fuels positive word-of-mouth, fosters loyalty, and increases purchase intent for Born Sinner. Ultimately, consumers, not critics generate the word-of-mouth buzz that leads to album sales.

via How Word-of-Mouth Marketing Drives Music Album Sales – Crimson Hexagon.

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