We see these sales as proof that Bandcamp can effectively compete with filesharing and other free distribution platforms by a) giving fans a clear, easy way to directly support the artist, and b) offering them a better user experience. Our favorite recent example of this was an $8 sale that started with the search “milosh flac -torrent.” So here was a fan looking for a Milosh record, wanted a high quality flac, but didn’t want to have to sift through a bunch of torrent sites. And that led them right to Bandcamp, and right to putting money in the artist’s pocket. Beautiful.
A little more uplifting info to ring in the new year:
- In the month of December alone, Bandcamp artists raked in more than one million dollars in music and merch sales (bringing the total to-date to $12.6MM).
- 22% of those sales happened because of Bandcamp, driven by things like tags, the home page, recommendations, and search.
- 40% of the time, fans pay more than the asking price for name-your-price albums.
- 53% of all purchases are made by fans located outside the U.S. (Check out the countries in this recent snapshot of the live sales feed.)
When we first launched Bandcamp, the conventional wisdom was that music retail was moribund, and that artists’ futures were all about those terrifically lucrative tours you guys go on, supplemented perhaps by trickle-down advertising revenue generated by millions of listeners enjoying your tunes while doing their best to ignore ads for toothpaste. Fortunately, it appears there’s still a thriving community of fans who understand that the best way to support the artists they love is by handing them money.