How to turn fans into CD-buying cow creatures – Dubber’s Posterous

Thanks to Twitter, I stumbled upon this article in Information Week which provides an insight into the ways in which major record labels and their subsidiaries view the world of social media.

My favourite quote:

“Over time, we’ve become really focused on figuring out what do we do with all these people we’ve sort of corralled?”

Corralled. Like, herded into a pen. Is that really what they think happens when somebody follows an artist on Twitter?


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