Flying Lotus video with open invitation to/resources for animators to make heir own

Watch Kill Your Co-Workers Video + Animators Open Invitation + Tour Dates

Flying Lotus and animator Beeple present brand new video ‘Kill Your Co-Workers’ taken from ‘Pattern+Grid World’ (out now).

In an open invitation to animators across the world to make new scenes and stories with the parade of fantastical characters that feature, the source 3D models have been made freely available for you to download and use in your own works.

 

Very interesting audience collaboration project.

Interviews: Tom Waits | Features | Pitchfork

Pitchfork: Is the internet a big part of your life?

Tom Waits: No. I mean, it’s necessary, but it’s not really part of my world. It’s robots, right? They are taking over the world. What is the biggest enemy of a computer?

Pitchfork: I’m going to say water.

TW: There you go. Slowly, their goal is to eliminate all the water on Earth so they can just hum in a room somewhere with each other, generating information. Right now we’re part of their plan because we’re helping them promote and become more popular, but eventually they’ll kill us off.

Pitchfork: Right now I’m only able to listen to your album in front of my computer because of this promo stream thing I have.

TW: Oh, sorry about that.

I’ve been told that Tom Waits doesn’t use computers but has other people do it for him when needed. Exhibit A in enduring over time without using social media.

5 Ways in Which You Can Improve Your Connection With Your Fans Immediately | official.fm blog: Your music. Your way.

Remove the artist-fanbase concept from your mind. It’s 2011. The concept of artist-fanbase is so last century. The issue I have with this concepts is that it suggests a distance between the artist and the fanbase. We all live part of our lives in the digital realm now, so get rid of this mental distance. You’re the center of the party. Sure, you don’t have time to talk to everybody when the party gets crowded, but it helps if you’ve connected your visitors to each other so that you won’t have to. Create an ecosystem that both you and your fans are a part of. Grow together.

Pesky artists messing up their brands

Artists are encouraged to tweet and post on their own, rather than having someone do it for them, Snowden said. “We have to be careful that everything stays in their voice,” he said. This presents challenges because recording artists are “imperfect marketers” and don’t always understand the impact their posts will have.

Marketing an artist as a brand is also different than marketing a product, Snowden said. “Our brands are people. They get upset, they get angry, they feel neglected. It’s different than, you know–Dr. Pepper is not a person.”

The emphasis on personal marketing also means matching social media campaigns to the style of the artist, so they publish what comes naturally to them, Snowden said. When his team first sat down to coach Rob Thomas, lead singer for Matchbox 20, he initially rejected all their selections. But once they found out that he did a lot of texting to friends and family, they were able to sell him on Twitter as being like “texting to all your fans.” Initially skeptical, Thomas wound up tweeting 70 times the first day and building a huge following (more than 250,000 followers as of today).

Sutter said one of her challenges is that artists won’t necessarily cooperate in including the tracking code she would like to see in every post. However, Snowden’s team has been clever about getting artists like Bruno Mars to use smartphone apps that include that code automatically. “Bruno doesn’t know it’s there, but I do,” she said.

How to turn fans into CD-buying cow creatures – Dubber’s Posterous

Thanks to Twitter, I stumbled upon this article in Information Week which provides an insight into the ways in which major record labels and their subsidiaries view the world of social media.

My favourite quote:

“Over time, we’ve become really focused on figuring out what do we do with all these people we’ve sort of corralled?”

Corralled. Like, herded into a pen. Is that really what they think happens when somebody follows an artist on Twitter?

‘I may have been wrong about Twitter’, writes Ricky Gervais (Wired UK)

I may have been wrong about Twitter.

I think I’m still right about how awful it is that celebrity couples tweet one another publicly, (get a fucking room…nauseating), and that engaging with idiots is quite undignified, but I was wrong to just rule it out due to those things.

Of course there are idiots on Twitter. But there are idiots on the high street and I still go there. People say awful idiotic things all the time, but I don’t give up language because of it.

A good workman never blames his tools and all that.

I’ve already discovered the best thing about Twitter too. Playing.