Study: Music Fans Prefer Ownership vs. Streaming – hypebot

In a new research study concluded by eMusic, and administered by Insight Research Group, 92% of music fans are concluded to prefer they own their music rather than stream it, citing unlimited playback and file security as key determining factors.

However, streaming music was found to be an important gateway to music purchases. The study found that 71% of consumers use streaming to discover and listen to new music in order to gauge whether it’ll be worth purchasing. However, only 13% of the general population chooses to pay for music steaming services, while 20% of more dedicated music consumers pay to stream music.


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