Nancy Baym (relate2audience) on Twitter

Nancy Baym

@relate2audience
Feed for articles about relationships between artists and audiences posted to Beautiful and Strange. Real tweeter = nancybaym.

If you like what you see here, you can follow relate2audience on Twitter for an autofeed.

Advertisements

A Walk Through Westeros: Retracing The Maester’s Path | ARGNet: Alternate Reality Gaming Network

Images courtesy of Campfire

On Sunday, April 24th, HBO’s newest show, Game of Thrones, brought viewers into the world of Westeros, a land flush with political machinations and magic. Based on George R.R. Martin’s highly acclaimed Song of Ice and Fire book series, the franchise came pre-packaged with a committed fan base that has been somewhat patiently waiting for the next installment for six years. With Game of Thrones, HBO hopes to replicate the success of True Blood, their previous foray in fantasy adaptations. To help that along, the studio turned to Campfire, the advertising agency behind True Blood‘s Blood Copy alternate reality game.

With True Blood, Campfire introduced the town of Bon Temps to audiences through a narrative that guided them through the introduction of vampires to human society. However, a similar tactic was out of the question for Game of Thrones, due to Martin’s openly protective stance towards the characters and worlds he creates. Since one of the goals of the campaign was to reassure fan communities that Game of Thrones was staying true to its source material, Campfire chose to focus on the world of Westeros itself through The Maester’s Path. As Campfire’s Executive Creative Director Mike Monello explains,

The work we did with True Blood was really an exercise with building a fan culture for the show, [and] what HBO has seen is how that really helped sustain the show. For Game of Thrones, a lot of this work was designed to facilitate the fan culture that was growing around the show and have HBO be a part of that, to have the fans know that HBO respected that . . . there’s more to fan culture than just “put the show on the air.”

The result of this thinking was a five-week long sensory exploration of the world that brought the rich lore of Martin’s stories to the forefront in “Stark” relief.

Why Musicians Make Us Weep And Computers Don’t

Although the participants did not play instruments and considered themselves unmusical, their brains showed clear electric activity in response to musical changes (unexpected chords and changes in tonal key), which indicated that the brain was understanding the “musical grammar”. This response was enhanced, however, when the sonatas were played by musicians rather than a computer.

Dr Koelsch said: “It was interesting for us that the emotional reactions to the unexpected chords were stronger when played with musical expression. This shows us how musicians can enhance the emotional response to particular chords due to their performance, and it shows us how our brains react to the performance of other individuals.”

The study also revealed that the brain was more likely to look for musical meaning when the music was played by a pianist.

“This is similar to the response we see when the brain is responding to language and working out what the words mean,” says Dr Koelsch. “Our results suggest that musicians actually tell us something when they play The brain responses show that when a pianist plays a piece with emotional expression, the piece is actually perceived as meaningful by listeners, even if they have not received any formal musical training.”

Paulo Coelho on Sharing vs. Repression

When I was active on Myspace (I am not anymore), ???Fly me to the moon??? (Frank Sinatra) was deleted from my profile.
So who deleted the song? The answer is simple: greed and ignorance.
Greed that does not understand that this world has changed. Ignorance that thinks that, if the music is available for free, people are not going to buy the CD.

A] some will say :
you are rich enough to afford having your texts here for free.
It is true that I am rich (as were Frank Sinatra, and his heirs), but this is not the point. The point is that we want to first and foremost SHARE something. If you go to most of the pages, what will you see? Fantastic pictures, great blogs, amazing photos. For free. My texts are for free here. And you can reproduce them anywhere provided that you name the author.

B] The industry will say:
artists cannot survive without being paid.
But the industry is thinking on the opposite direction of our reality today. I follow Hilal on Twitter (even if she tweets once a year???). Hilal is from Turkey, but lives in Russia (and she is the main character in ALEPH). She first read a pirate edition of ???The Alchemist???. Hilal download the text, read it, decided to buy the book. Up to today, I have over 12.000.000 hard copies sold in Russia, and counting.

C] I also decided to create ???The Pirate Coelho???, an non-official fan page that allows people to download the full texts in different languages. I am selling more books now than ever. (Where is it? Well, not difficult to find???)

D] How did all these social communities start?
At first it was just wanting to chat with another person. But chatting isn???t enough ??? we have to share the music, the book or the film that we love. When there was no law against it, this information was exchanged freely. Finally, when the entertainment industry caught on, the repression began.

Kickstarter stats on funding creativity

Film leads the pack with nearly $20 million in pledges and Music follows with more than $13 million. Ten of the 13 categories have seen more than $1 million in pledges.

Dollars Pledged by Category
Art: $3,184,732
Comics: $943,118
Dance: $645,492
Design: $3,601,851
Fashion: $554,048
Film: $19,717,790
Food: $1,583,063
Games: $1,052,557
Music: $13,094,547
Photography: $1,679,361
Publishing: $2,732,501
Technology: $1,748,109
Theater: $2,570,503

Film and Music???s enormous numbers skew this list a bit. More than $2.5 million pledged to Theatre projects, $600,000 to Dance projects, almost $1 million to Comics projects ??? numbers we???re proud of.

Kickstarter stats galore. Fan patronage in all its glory.