Curse of overtweet: stars ‘lose mystique’ by sharing too much – News, Gadgets & Tech – The Independent

Audience research has found that incontinent tweeters who use social-media sites to enter into daily communication with their fans are shortening their shelf life.

The survey of 1,500 magazine readers by Bauer Media, which owns Q and Kerrang! magazines, said: “In this social-media age, it’s all too easy to follow your musical icons on a minute-by-minute basis.” This new accessibility is producing exhaustion with tweet-happy stars. “There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly,” Bauer said.

Would have like to see the actual data – what questions did they ask? Is this perception of what would happen or evidence that it really does happen?

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2 thoughts on “Curse of overtweet: stars ‘lose mystique’ by sharing too much – News, Gadgets & Tech – The Independent

  1. I??m a Joe Hills fan, and he shares a lot on twitter, I know he??s not a musician, but he has quite a fandom. He never shares anything that??s possibly personal, just thoughts. I can??t see how can that be bad…

  2. My guess is that it depends a lot on whether what you are sharing fits with the larger narrative of your music or whether it somehow contradicts it. If your musical persona is about being larger than life, I could see it. If it’s about being authentic, on the other hand…

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