Audience research has found that incontinent tweeters who use social-media sites to enter into daily communication with their fans are shortening their shelf life.
The survey of 1,500 magazine readers by Bauer Media, which owns Q and Kerrang! magazines, said: “In this social-media age, it’s all too easy to follow your musical icons on a minute-by-minute basis.” This new accessibility is producing exhaustion with tweet-happy stars. “There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly,” Bauer said.
Would have like to see the actual data – what questions did they ask? Is this perception of what would happen or evidence that it really does happen?