What these guys are doing is building a very strong connection with an influential part of their fanbase. Personally, I prefer the phrase ‘ecosystem’ since fanbase suggests a distance between fan and artist, whereas an ecosystem places an artist right in the center of it. They are not just “connecting with fans”, as Mike would put it, but they are participating in their own ecosystem. As said before, when you have a strong ecosystem, that’s when business opportunities start presenting themselves.
Some call it a tribe, others say 1,000 true fans, but it all boils down to one thing: finding original ways to engage with the most valuable people around you… your fans.