The relationship between musician and audience is disintermediated

Here???s the key thing to understand ??? the relationship between musician and audience is now entirely disintermediated. That is, it no longer needs, or thrives on, the intervention of 3rd party mediators (record labels, pluggers, radio, TV, magazines, advertising agents) in making it happen. Those mediators are still there ??? inefficiently plugging away, selling ever more elaborate and absurd mythology to the artists in order to get them to sign up to shitty deals – but it???s not needed, it???s not efficient and it WILL damage your relationship with your audience.

Wouldn’t say entirely, but…

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