Today, IP owners rarely take legal action against fans who are not making a material profit from their labors. But what if owners could take it a step further, and actually become business partners with their biggest advocates ??? the fans? Valve has already set a precedent for this kind of relationship in the software field, while Starlight Runner???s Jeff Gomez is on record as stating that the wheels are in motion for this to become a reality on a wider scale.
I???d like to briefly discuss a fan-owner relationship that seems to be working extremely well ??? BTTF.com, a fansite for Universal???s Back to the Future franchise.
by Simon Pulman