Engaging Fans Through Social Media

Last week I gave a talk at by:Larm, Norway???s premiere music industry conference and festival. I was invited by GramArt, a nonprofit that works to help musicians, to talk about musicians and social media. If you click here you can download a PDF of the slides and notes from my talk.

In it I identify several of the concerns and issues I???ve been hearing as I interview musicians about audience interaction, argue that it can be easier to handle many of these issues if you understand fan culture, and offer some specific bits of advice that I hope can help musicians and those who work with them navigate these new and still-challenging waters.

The presentation is cc licensed, please pass it around and share it if you like.

Thanks to the many people whose cc licensed flickr shots I used, to GramArt for inviting me, to the many musicians who generously spent time talking with me, to everyone who???s helped me connect with musicians to interview (I???m still at it ??? let me know if you???ve got good contacts!), to the many people who came to hear me at by:Larm and whose questions helped me better understand musicians??? concerns, and to Microsoft Research New England for the intellectual home and financial support they provided as I launched this project.

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